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Poster Sends Secret Message to Help Abused Children

ANAR, a Spanish organization that helps at-risk children, found an interesting way to target only the people who needed their services, without their parents finding out they wanted to get help — a lenticular photo.

If you think you’re unfamiliar with lenticular photographs, you’re probably not — they’re those pictures that used to come in boxes of Cracker Jacks that changed from a regular guy to a winking guy when you moved it up and down. Sometimes they are called “wiggle pictures.”

ANAR calculated the average height of 10-year-olds and made a lenticular advertisement so they could read the phone number to call for help without their adult abuser realizing they were thinking of calling somebody.

A smart advertising move that will hopefully help children who otherwise would be too afraid to ask for it.

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