Contact Us

Newcastle’s Failed Super Bowl Campaign is Downright Hilarious

While it’s technically not an actual part of the official roster of Super Bowl 2014 commercials, Newcastle’s multi-part documentary starring Anna Kendrick and Keyshawn Johnson in the beer company’s failure of trying to make an ad for the big game is a huge, hilarious parody of the whole system.

Newcastle has released a series of videos detailing what they wanted to do for a massive Super Bowl commercial… and how it all failed miserably. The original commercial pitch included party sharks, battle apes, Keyshawn Johnson starring as a skateboarding cat and girls in bikinis (with Anna Kendrick leading them wearing nothing but body paint) fighting off giant robots by dancing in front of them. As awesome as that sounds, it didn’t happen. Newcastle openly admits they didn’t have the funds to pull off anything as extravagant as most other beer dynasties.

Nevertheless, Newcastle takes us through a series of videos which highlight the pre-production process, the pitch of the actual commercial, focus group responses to the concept sketches, Keyshawn Johnson’s response to the concept and an interview with Anna Kendrick talking about her thoughts on Newcastle’s failed idea. All of the videos are hilarious and creates a farce out of everything that keeps us compelled to watch Super Bowl commercials.

In particular, Anna Kendrick’s interview about Newcastle’s failed ad is quite funny. Kendrick makes fun of how Newcastle didn’t even buy the rights to use the phrase “Super Bowl” and starts questioning if she considers herself “beer commercial hot” or “hottest girl in your improve class hot”, differentiating between the two. Of course, in Kendrick’s honesty, she admits that she was looking forward to doing a commercial with a large paycheck for a beer that she doesn’t even drink. Make sure you get to the last videos to see Johnson and Kendrick’s honest and humorous opinions.

Next: Cheerios Super Bowl Ad Introduces Us to Gracie

Best of KSIS Radio

Recommended for You

Best of the Web

Leave a Comment

It appears that you already have an account created within our VIP network of sites on . To keep your personal information safe, we need to verify that it's really you. To activate your account, please confirm your password. When you have confirmed your password, you will be able to log in through Facebook on both sites.

Forgot your password?

*Please note that your prizes and activities will not be shared between programs within our VIP network.

It appears that you already have an account on this site associated with . To connect your existing account just click on the account activation button below. You will maintain your existing VIP profile. After you do this, you will be able to always log in to using your original account information.

*Please note that your prizes and activities will not be shared between programs within our VIP network.

Please fill out the information below to help us provide you a better experience.

(Forgot your password?)

Not a member? Sign up here

Sign up for KSIS VIP Club quickly by connecting your Facebook account. It's just as secure and no password to remember!

Sign up to have exclusive KSIS VIP Club contests, events, coupons, presales, and much more delivered to you for FREE.