The Super Bowl might bring the promise of glory to one group of lucky fans and humiliating and bitter defeat to another, but for the rest of the universe, it's a chance to enjoy some primo, top-of-the-line adver-tainment.
According to most estimates, the 2012 presidential election will be the most expensive ever held. Much of that money goes to TV ads, which will air increasingly as we get closer to November.
Do they really make a difference?