This guy is so embarrassed he's 50 shades of red.

In this Danish news report, a woman is being interviewed about 50 Shades of Grey when a man walks into the movie in the background and doubles back after he realizes he's been caught on camera.

Too late, pal. The damage has been done.

The irony is he didn't want to be seen, but the video has now gone viral, which means more people than he ever anticipated have seen him.

We're not sure where he slinked off to after discovering the camera was rolling, but we wouldn't be surprised if it was to race home and turn on Lifetime.

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