In preparation for the second half of 2023, now is the perfect time to try new cosmetic dentistry marketing strategies for your cosmetic dentistry practice. If you’ve been wondering how to get more cosmetic dentistry leads, we’ve got a ton of things you can try—and it all begins with your cosmetic dentistry website design.

It’s important to try a variety of things when it comes to cosmetic dentistry marketing. Why? Because every cosmetic dentistry practice needs cosmetic dentistry leads to survive—no matter your location or how long you’ve been serving your community. Without a good flow of new cosmetic dentistry leads, it becomes impossible to grow your cosmetic dentistry practice.

But, if you create a system that attracts new clients and delivers new cosmetic dentistry leads to your practice like clockwork, that’s a recipe for:

  • More profitable cosmetic dentistry appointments
  • Increased revenue for you and your staff
  • A dependable way to grow your cosmetic dentistry practice

We know why cosmetic dentists need to generate cosmetic dentistry leads, but how can you do it affordably and efficiently? The answer is: good cosmetic dentistry marketing with good cosmetic dentistry website design. If you’ve ever wondered how to get more cosmetic dentistry leads, follow the steps below—and consider working with a cosmetic dentistry marketing agency to grow your cosmetic dentistry practice!

1. Get More Cosmetic Dentistry Leads Through Your Website

If you don’t yet have a website, one of the best things you can do for your practice is to create one. A website acts as your practice’s online storefront—it’s the cornerstone of your online presence and gives potential clients a place to:

  • Learn more about your cosmetic dentistry practice
  • Read about the cosmetic dentistry services you provide
  • See your service area
  • Get in touch with you about cosmetic dentistry appointments
  • Become a quality cosmetic dentistry lead for your practice

Without a cosmetic dentistry website and professional cosmetic dentistry website design, how are your potential clients going to find your practice on Google? How will they know where to contact you? They won’t.

Without a website, your practice might as well not exist at all. A cosmetic dentistry marketing agency can help you get set up.

2. Use Pay-Per-Click (PPC) and Search Engine Marketing (SEM)

A good PPC and SEM campaign is one of the top cosmetic dentistry marketing ideas that’s been proven time and again to generate quality cosmetic dentistry leads and grow your cosmetic dentistry practice. So, if you’ve been wondering how to get more cosmetic dentistry leads, give this a shot!

While Google is the most popular search engine for these types of campaigns, thanks to its widespread popularity, don’t sleep on Bing. PPC and SEM are great ways to bring in cosmetic dentistry leads.

Still on the fence? Check out these stats:

  • For every $1 spent in Google Ads, businesses make an average of $2.
  • About 41% of clicks on a search results page go to one of the top 3 paid ads.
  • More than 85% of people use the internet to find local cosmetic dentists.
  • Visitors who come to your website via PPC or SEM are 50% more likely to make a purchase.

Sounds good, right? Reach out to us to learn more about how we can help you create a powerful PPC and SEM campaign that will help you generate quality cosmetic dentistry leads. Cosmetic dentistry marketing companies can also set you up with a professional cosmetic dentistry website design and share other cosmetic dentistry marketing ideas.

3. Always Use Local SEO to Generate Cosmetic Dentistry Leads

Cosmetic dentistry search engine optimization (cosmetic dentistry SEO) is still king in the cosmetic dentistry digital marketing space, which is why cosmetic dentistry SEO is so popular. Cosmetic dentistry SEO is what moves your cosmetic dentistry practice to the top of page 1 on Google and keeps it there. If your campaign is robust enough, cosmetic dentistry SEO alone can generate the majority of your cosmetic dentistry leads (but we still recommend reading the rest of these cosmetic dentistry marketing ideas)!

A good first step is setting up your Google My Practice account. From there, you can advance to backlinking and content marketing.

It’s always a good idea to work with a cosmetic dentistry marketing agency and let an expert in SEO for cosmetic dentists get you up and running.

4. Use Google’s Local Service Ads to Get More Cosmetic Dentistry Leads

Google’s Local Services ads are a type of pay-per-lead ad, and they appear at the top of the search results page. These ads get about 13.8% of clicks—that means if 50 people in your area search for cosmetic dentists, at least 7 of them will click one of those ads and turn into a cosmetic dentistry lead.

How much more money would you make per month with 7 new clients? For an extra boost, consider investing in cosmetic dentistry digital marketing, then use SEO for cosmetic dentists and a professional cosmetic dentistry website design to hook your potential clients.

5. Get More Cosmetic Dentistry Leads Through Facebook + Instagram

Still wondering how to get more cosmetic dentistry leads? Cosmetic dentistry marketing on Facebook and Instagram can be a cost-effective method for cosmetic dentistry marketing, provided you put the right cosmetic dentistry marketing strategy in place and know how to navigate the ad builders on these platforms.

You can target your ideal cosmetic dentistry clients by their location and other pages they’ve liked—such as your competitors’ pages.

Displaying ads to this audience has the added benefit of creating and boosting awareness of your practice. If people see your logo and your ads all over the place, they’re more likely to remember you when they need a cosmetic dentist in the future. If you’ve been wanting to try cosmetic dentistry marketing on social media, this is definitely one of the cosmetic dentistry marketing ideas worth trying.

Paired with cosmetic dentistry SEO and professional cosmetic dentistry website design, this is a powerful way to grow your cosmetic dentistry practice. Cosmetic dentistry marketing companies can get you set up.

6. Ad Retargeting Is a Fresh Cosmetic Dentistry Marketing Idea

Have you ever searched for a product online then noticed ads for it following you around the internet? That’s retargeting, and you can do it to help grow your practice.

Retargeting is a great way to keep your cosmetic dentistry practice and website in front of potential clients who have already shown interest by visiting your website. This is one cosmetic dentistry marketing strategy well worth trying, especially if you’re already getting good traffic to your cosmetic dentistry website. Throw in some cosmetic dentistry SEO for an extra visibility boost!

7. Create a Cosmetic Dentistry Facebook Group

Having a dedicated Facebook practice page for your cosmetic dentistry practice is a must, but creating a group page for your practice is a good idea, too. Post helpful content (maybe something you wrote for content marketing!) and interact with group members to start building trust and brand awareness in your audience. Down the road, that trust could turn into cosmetic dentistry leads and help grow your cosmetic dentistry practice.

8. Content Marketing = Cosmetic Dentistry Advertising

Creating content for your ideal clients is a great way to get more cosmetic dentistry leads. Consider writing blog posts and articles that you can post on your cosmetic dentistry website, and make it easy for your audience to share that content on social media.

Here are some topic ideas:

  • Why Checkups Are Essential
  • Cosmetic Dentistry Facts vs. Myths
  • 5 Tips for Post-Surgery Care

As you write these articles, plug your cosmetic dentistry services. Suggest that readers visit a cosmetic dentist they can trust and—if you’re affiliated with any certain brands or techniques—talk them up!

9. Create Helpful YouTube Videos About Cosmetic Dentistry

YouTube is a popular platform, so why not use it to your advantage? Make an account (it’s free!) and start posting helpful cosmetic dentistry videos. The videos can document your day-to-day activities, product reviews or various pre- and post-op routines. These videos will build your credibility as a cosmetic dentist and make it easier for viewers to see that you know what you’re doing and build trust.

In the video description, include your contact information and a link to your cosmetic dentistry website so they can learn more.

10. Email Marketing = Cosmetic Dentistry Advertising, Too!

Email marketing is one of the oldest forms of cosmetic dentistry marketing, and there’s a reason it’s stuck around so long: it works. For every dollar you spend on email marketing for your cosmetic dentistry practice, you’ll make (on average) a $40 return on your investment.

Because most cosmetic dentistry practices overlook the benefits of email marketing, it’s a great lead generation option for your practice. For instance, practices that stay in touch with their ideal clients via email generate 50% more sales-ready cosmetic dentistry leads and spend 33% less money on making sales.

11. How to Get More Cosmetic Dentistry Leads at Conferences

Attending conferences and other industry events should be high on your list of cosmetic dentistry marketing ideas. They not only provide plenty of solutions for how to get more cosmetic dentistry leads, but also let you observe your competition, create new practice partnerships and boost brand awareness among potential clients.

To make the most of your trade show experience, make sure your booth provides something valuable to your audience, such as raffles, giveaways, and other engaging collateral.

Finally, make sure you’re collecting information from visitors and following up to help grow your cosmetic dentistry practice.

12. Reputation Management Affects Your Cosmetic Dentistry Practice

Did you know 85% of people search online to find local cosmetic dentists? Those same people are also researching your reputation—what are your past clients saying about the quality of your work? Were your prices fair? Did you deliver on your promises?

Offline, you can use word-of-mouth to your advantage. Ask your satisfied clients if they can think of any neighbors, friends, family, or acquaintances who might need your cosmetic dentistry services. Give them plenty of business cards to pass around, and ask if you can put a temporary sign in their yard with your practice name and phone number.

Online, list your cosmetic dentistry practice on review websites and ask your happy clients to leave a review on Google. Doing so makes it more likely that you’ll get more cosmetic dentistry leads.

13. Make Your Cosmetic Dentistry Advertising Stand Out with a Unique Selling Point

If you want to stand out from your local competitors, your cosmetic dentistry marketing needs a unique selling point. That could be your level of service, your experience in the industry, your competitive prices, your reputation, your employees, your guarantees—anything that sets you apart. Once you’ve figured out your USP, use that selling point in your cosmetic dentistry marketing!

If you’re not sure where to start, take a look at how your competitors are generating cosmetic dentistry leads. What’s their USP, and how can you beat it? What would matter more to your clients and the community you serve? Here are some ideas to get you started:

  • Industry expertise
  • Specialized services
  • Guarantees
  • Level of service

Can you think of something else that’s unique to your practice? Maybe your origin story or how you got started? Use it!

14. Co-Market With a Relevant Practice

Co-marketing means you’re teaming up with another practice to share lead generation opportunities. For example, you might want to partner up with a complementary medical provider and offer a discount to clients who use both of your services. In the end, this kind of combined marketing can help grow your cosmetic dentistry practice since you’re both working to generate new cosmetic dentistry leads.

15. Send Out Direct Mailers to Get More Cosmetic Dentistry Leads

Here’s another cosmetic dentistry marketing strategy that’s stood the test of time: direct mailers. Compared to the chaos that is most email inboxes today, old-school mailboxes are seeing a lot less action, which means your letter or postcard is much more likely to be seen and read by potential clients.

According to the Direct Marketing Association, direct mail has an average cost per lead of $51.40 for a general mailing list and $54.10 for postcards. Compare that to what you’re paying on average for cosmetic dentistry leads from other sources to determine if this is a viable solution for you.

16. Increase Referrals to Get More Cosmetic Dentistry Leads

Referrals are a great way to capitalize on word-of-mouth marketing. Offer your existing clients an incentive to refer their friends, families and neighbors to your practice, and give them a discount in return. Since people are far more likely to use a cosmetic dentist that a friend recommends to them, this is one of the cosmetic dentistry marketing strategies you shouldn’t pass up.

17. Demonstrate Thought Leadership

Thought leadership helps cosmetic dentists demonstrate that they are committed to their mission, innovation, and inclusivity while staying up-to-date on the latent industry trends and developments. Hosting webinars, creating posts for LinkedIn and conference participation are great ways to set yourself apart from the crowd!

18. Don’t Pay for Cosmetic Dentistry Leads If You Don’t Need To

We’ve talked about using HomeAdvisorAngiThumbtack and CraftJack for leads before, and all of them should be treated with caution. While they might deliver a lot of leads to your cosmetic dentistry practice, the quality of those leads often isn’t up to par. Whenever possible, you want to attract quality leads to your cosmetic dentistry website that will turn into paying clients. All too often, lead generation services like HomeAdvisor and Angi just don’t deliver on quality. You’re likely to spend your time chasing down bad leads instead of talking to good ones.

A better alternative for helping grow your cosmetic dentistry practice is using cosmetic dentistry digital marketing. Combined, cosmetic dentistry search engine optimization and professional cosmetic dentistry website design can increase your online visibility and win you more cosmetic dentistry leads.

Sign Up With Townsquare Interactive to Maximize Your Cosmetic Dentistry Marketing Budget

Website design isn’t the only element of an effective cosmetic dentistry marketing campaign, but it is the most important. One of the best things you can do for your practice is to make sure your website has everything it needs to continuously generate cosmetic dentistry leads using the steps above.

Adding other elements to your marketing campaign, such as cosmetic dentistry SEO and reputation monitoring, can strengthen your cosmetic dentistry marketing campaign and help you to generate more cosmetic dentistry leads.

The team at Townsquare Interactive specializes in creating cosmetic dentistry marketing campaigns and cosmetic dentistry website designs that generate cosmetic dentistry leads across the country. All of our cosmetic dentistry website designs feature the elements mentioned above, and our dedicated marketing specialists and teams of experts can provide personalized suggestions for how to take your cosmetic dentistry marketing campaign to the next level.

Click the button below to learn more about cosmetic dentistry marketing strategies built to help grow your practice.

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