Hyundai's Super Bowl ad features a family on a fun-filled excursion made even funner by owning a Hyundai and having The Flaming Lips accompany them with a theme song.

While we're a little bit concerned about the thought that may or may not have gone into the decision to do driving stunts with children aboard and antagonize biker gangs, there's no denying that this is one of Super Bowl 2013's best commercials.

You can read what The Flaming Lips thought about making the ad over on Diffuser.

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