Don’t let that headline mislead you too much. Tom Cruise is fine. Jack Reacher: Never Go Back also did fine in its opening weekend. But there’s something inherently amusing about one the most recognizable movie stars in the world playing second fiddle to Tyler Perry and his ever-popular creation, Madea. The seasonally appropriate Boo! A Madea Halloween edged out Cruise’s latest sequel at the box office this weekend, contributing to a top 10 where moderately budgeted movies reigned supreme.
The trend of more adult-oriented films commanding the box office continued this week with the success of The Accountant, which effortlessly snagged the number one spot. But like The Girl on the Train and The Magnificent Seven before it, Ben Affleck’s latest was strong without being enormous, meaning that word of mouth in the weeks ahead will prove vital to it being a proper hit.
Six months ago, this looked like a very different weekend at the box office. While the strong start for The Girl on the Train isn’t surprising, the weak opening for The Birth of a Nation reflects how the film, once seen as a surefire Oscar-contender, has been affected by a series of real world controversies. There’s an alternate timeline out there where it’s a sizable hit. Instead, the adaptation of a popular mystery novel starring Emily Blunt gets its picture at the top of this article.
Despite dominating the box office last week, The Magnificent Seven took a not-insignificant tumble this weekend, slipping to third place and allowing Miss Peregrine’s Home For Peculiar Children and Deepwater Horizon to claim the top two spots. However, both newcomers opened below expectations, making this an odd capper to a September that was otherwise full of surprise hits.
September is traditionally the month of box office quiet after the summer movie season concludes, a chance for studios to unload movies that wouldn’t find their audience elsewhere in the year and an opportunity for everyone to recharge their batteries before the big movies return in October. But nobody told Sully, which is a bigger hit than most of the summer fare released in 2016. And now, nobody told The Magnificent Seven, which leapt into the number one spot with a very strong debut.
Despite new challengers of all genres, budgets and backgrounds, Sully remained number one at the box office this week, fending off the likes of Blair Witch, Bridget Jones’s Baby, and Snowden. In a month not traditionally known for producing many financial juggernauts, Clint Eastwood’s drama has emerged as something of a surprise smash, surpassing most expectations and showing no signs of slowing down quite yet.
Just when you thought September was going to be a slow month at the box office, Clint Eastwood and Tom Hanks show up with Sully and make things interesting all over again. The feature film adaptation of the “Miracle on the Hudson” opened with huge numbers, benefiting from the pedigree of the talent involved and the lack of direct competition in the middle of a not-so-busy month.
In a summer filled with misfires and box office disappointments, the horror genre has kept its head above the water. The Conjuring 2 crossed the $100 million mark. Lights Out was a gigantic sleeper hit. And now, Don’t Breathe has closed out August with a surprising bang, dethroning Suicide Squad with a very strong opening weekend.
And thus the 2016 summer movie season ended in a manner that reflected these past few months as a whole : with a whimper. Despite three new releases, the rapidly tumbling Suicide Squad clung to the top spot, with last week’s runner-up, the raunchy animated film Sausage Party, once again coming in second place. It was a tough weekend for War Dogs, Kubo and the Two Strings, and Ben-Hur, each of which limped into the top 10 with unspectacular numbers.
There are two big stories to lead with in this edition of the Weekend Box Office Report and both of them are equally interesting in their own little ways. Let’s start with the positive: Sausage Party now inexplicably holds the record for biggest opening for an animated movie released in August. And now the negative: Suicide Squad dropped a staggering 67% in its second weekend, which…isn’t good.
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