Hallmark Cards Announces Reorganization

Hallmark Cards Inc. is creating three new independently operated businesses as part of a major reorganization of the greeting card company. The company says the new businesses are Hallmark Greetings, Hallmark Retail and Hallmark Home and Gifts. Each of the businesses will be led by a separate president. Hallmark officials said the reorganization is expected to allow for more focused decisions to meet customer and marketplace needs in each business.