The Original 1878 Budweiser Trademark And Label Has Been Discovered. Cool!

The Original 1878 Budweiser Trademark And Label Has Been Discovered. Cool!

Matt Cowan

All of us know in Missouri know about Budweiser and the Busch family.  Budweiser continues to be one of the top selling and most popular beer sold every single year.  The beer dates all the way back to 1876, when it was first introduced by Carl Conrad & Co of St. Louis Missouri.

Archivists with the St. Louis Recorder of Deeds made a marvelous discovery of city history. On Thursday morning, the Archives Department found the original 1878 trademark for Budweiser and the beer brewery’s first label design.  You can click HERE to take a closer look at it.

This is the press release from Mark St. George, MS Communications Specialist, City of St. Louis Recorder of Deeds:

The story of the iconic Budweiser beer brewed by Anheuser-Busch begins with the friend of Adolphus Busch, Carl Conrad. While researching new beers in Europe, Conrad discovered a new lager beer in what is now the Czech Republic. Returning to St. Louis, he named his new beer Budweiser after the town where he found this new recipe, and established a new company, Carl Conrad & Co. Conrad then turned to Anheuser-Busch to brew and bottle it. In 1878, Conrad filed for a trademark for his beer in the St. Louis Recorder of Deeds office, which has preserved this iconic label. Eventually, Conrad’s company declared bankruptcy and Anheuser-Busch bought the rights to Budweiser, and out of respect for their friend, kept the name on the beer label for several more decades.

 “Today, the label on one of the world’s best-selling beers still contains most of the same elements of the trademark preserved in the Recorder of Deed’s archives,” says Archives Researcher Christian Naffiger. The document, written in English, references its list of ingredients in German. “Today, the German language has given way to English, but Budweiser still mentions the ingredients. In 1878, the two primary components were Saaz hops and Bohemian barley, today marketed as ‘the choicest hops, ice, and barley malt.’”
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You can also click HERE for the story from the St Louis Post Dispatch

 

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To find the best beer in each state and Washington D.C., Stacker analyzed January 2020 data from BeerAdvocate, a website that gathers user scores for beer in real-time. BeerAdvocate makes its determinations by compiling consumer ratings for all 50 states and Washington D.C. and applying a weighted rank to each. The weighted rank pulls the beer toward the list's average based on the number of ratings it has and aims to allow lesser-known beers to increase in rank. Only beers with at least 10 rankings to be considered; we took it a step further to only include beers with at least 100 user rankings in our gallery. Keep reading to find out what the best beer is in each of the 50 states and Washington D.C.
Filed Under: Budweiser, Label, Trademark
Categories: Food, Missouri News

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